Design Portfolio
Brand Identity: UWEC's Student Office of Sustainability
2018 - 2021
(Above) Official Logo: University of Wisconsin - Eau Claire’s Student Office of Sustainability, 2019
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When I started working for the SOS, the existing visual identity was inconsistent and outdated.
As an organization that frequently works with campus stakeholders, it was essential that the SOS take on a professional and modern look. Within my time at the SOS, I was able to fully explore the brand including logos, advertisements, webpage layouts, and even sub-brands (Earth Claire & SustainUWEC). (Left) Circular Logo: UWEC’s SOS, 2019
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Events funded by the SOS became opportunities to broaden and deepen the brand.
Event Identity: SustainUWEC, 2019
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Event Identity: Earth Claire 2020, 2020
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"We Thrift" design used in event Snapchat filter 2019
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Webpage Design Mockup: UWEC Energy Dashboard
2019
The SOS collaborated with software engineers to create an energy dashboard custom to the UWEC campus. The dashboard would provide live data pertaining to campus buildings' energy usage.
Although the project was never finished, the design prioritized interactivity.
Users would be able to hover over campus buildings and the page would respond with live stats.
Although the project was never finished, the design prioritized interactivity.
Users would be able to hover over campus buildings and the page would respond with live stats.
The Nature of Our Disposition + Our House is On Fire!
2020
Water Street Signage, The Nature of Our Disposition + Our House is On Fire!, 34" x 39", 2020
Poster, The Nature of Our Disposition, 11"x 17", 2020
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Poster, Our House is On Fire!, 11"x 17", 2020
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In an effort to reduce the amount of waste produced by the gallery, the exhibition title within the gallery space was made from handmade recycled paper.
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Exhibition Title, The Nature of Our Disposition, 2020
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Proposed logo: Flaming Doublewides
2020
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In the spring of 2020, Eau Claire based rock n' roll band, Flaming Doublewides, released
a call for logo design submissions.
Although this design did not win, it was a strong competitor.
a call for logo design submissions.
Although this design did not win, it was a strong competitor.
PSA Campaign: Farmers Against Suicide
2020
Emotional Appeal, Farmers Against Suicide, 2020
Logo, Farmers Against Suicide, 2020
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In ART 342: Illustration Editorials, I was tasked with creating a PSA campaign identity.
I focused on mental health & the alarming rate of suicide among men in rural communities. |
© Caleb Carr 2021